Understanding the type of clientele who visit your site is a very important task because you can use that information to enhance your web site to appeal to them. As a result, you will gain more loyal returning visitors that come back again and again for more.
What is the age level and what kind of knowledge does your clientele have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. likewise, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site captivating.
Take your Clientele's emotional state into account when building your site. If a very irate visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you create the layout for your web site, you have to take into account the characteristics of your Clientele. Are they elderly or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's overall theme.
Try to sprinkle everyday language in your web site sparingly where you see fit and you will create a sense that your clientele is on common ground with you. This in turn builds a trusting relationship between you and your clientele, which will come in useful should you want to sell a product to your audience.