For anything to work, achievable goals must be made and the very same goes for website design. With a well thought out website layout, you can create a site that generates multiple revenue streams. In fact, many websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.
The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accommodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.
When you have a broader, better-defined scope of themes for your website, you can offer space on your pages to people interested in advertising on your site. You can also earn from programs like Google's Ad sense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be applicable to the contents, so a themed page fits that criteria accurately.
As Internet becomes more far-reaching, advertising on the Internet will bring more results than on magazines or offline media. Hence, begin tapping in on this advantageous stream of profitability right away!