When it comes to website design, there are so many amazing designers out there. Most website designers are very creative and have a strong artistic background. They are able to use their artistic talents to create layouts that are guaranteed to catch the eye of your visitors. Unfortunately, there is one major thing that most website designers are missing. The majority of website designers are not familiar with the concepts and implementation of SEO techniques. Even if a website designer has at least some basic knowledge of SEO, the majority do not worry about implementing SEO strategies into their designs.
While this may seem like a trivial detail, it can actually be the root of some major problems. No matter how attractive your website is, if it is not indexed by the major search websites, the traffic it receives is going to be minimal. Once you realize this is happening, you are going to have to hire someone with SEO knowledge to fix your layout. Therefore, you may end up paying double for something that should have been done the first time around. Whether you are a website designer or someone getting ready to hire a website designer, here are three traits of quality SEO website design:
Avoid Being Sneaky: Because website designers are generally very creative people, they like to push the envelope when it comes to designing websites. Although this mentality can result in some truly amazing website layouts, it can also cause problems if taken too far. When creating a website layout, it is important to keep the website master guidelines of search websites like Google in mind. Incorporating things like hidden text into your designs is a sure way to get penalized (or de-indexed) by search websites. It is OK to push the envelope with your designs, but just make sure that you avoid doing anything that the search websites tell you not to do.
On page SEO: Although this is the last item on the list, it is actually the most important. On-page SEO is the basis for quality SEO website design. It is vital that properly implement things such as title, meta, H1 and H2 tags, along with internal linking and the other key components of on-page search SEO. Taking the time to employ these practices will make a significant difference in where your website ranks in the search websites.